The Dreamers: Our Role in Capturing the Vision

The Doha Horticultural Expo was nothing short of inspirational, and at Seeing Things Studio, we had the privilege of collaborating with the Salama bint Hamdan Al Nahyan Foundation to bring innovation and imagination to the forefront: the UAE Pavilion, presenting "Nurturing Legacy”. 

The six-month long event convenes 80+ global participants around the theme “Green Desert, Better Environment,” co-hosted by the Bureau of International Expositions and the Association for International Horticulture Producers. “Nurturing Legacy” shares the story of the UAE’s dreamers and pioneers, tracing their innate ingenuity and agricultural legacy.

Produced by Yulia Piskuliyska, all hands were on deck to document the artistry, emotion, and vision that defined this experience. Here's how we contributed to telling this story.

The Portraits

At the heart of the Pavilion’s narrative were the dreamers themselves: individuals whose creativity and passion are building upon the UAE’s story—we embarked on a journey across the Emirates to create a series of portraits representing them.

Photographed by Kristina Sergeeva | Assisted by Niño Consorte

The Installation

The UAE Pavilion was a marvel in itself—a celebration of sustainability, technology, and heritage woven into stunning architectural and horticultural design. Our team was tasked with capturing this space. From the interplay of light and shadow to the intricate details of the installations, our photographers and videographers aimed to preserve the pavilion’s unique character. We highlighted the immersive environment, where visitors could truly experience the UAE's vision for a greener, brighter future.

Photographed by Ismail Noor | Filmed by John Gatapia

The Events

Throughout the expo, the pavilion hosted a variety of events centered around "The Dreamers." From thought-provoking panels to textural workshops, each program was a testament to the UAE’s dedication to fostering dialogue and community. Our role was to document these moments with precision and care, ensuring the interactions, workshops, and special moments were captured in a way that conveyed their significance.

Photographed by Kristina Sergeeva | Filmed by Bala Ochangco

Telling the Story

We thrive on storytelling, and this project was no exception. With every portrait, event, and installation, we aimed to connect viewers to the pavilion’s ethos.

The Dreamers project underscored a hopeful vision—a commitment to sustainable innovation and a belief in the power of dreams to shape the future. We’re honored to have played a part in bringing that vision to life, ensuring it remains vivid and inspiring for years to come!